ROI and Connected Campaigns, Your Source for Attribution Reporting in Salesforce Pardot
A Talk by Jennifer Schneider
Head Solutions Architect
About this talk
With the adoption of Einstein Analytics growing, particularly in the Salesforce Pardot space specific to B2BMA, many companies are frustrated that although beautiful, these reports are not giving them the out of the box functionality they are expecting.
This session outlines the successful approach using the Connected Campaigns Pardot feature and key strategic decisions on how you could structure campaign hierarchy in your Salesforce. We uncover the secret sauce that ties the bridge of asset engagement, prospect journey to opportunity won, all powered by the campaign.
Learn how becoming obsessed about campaigns can align all your reporting and give you a new view in regard to lead source reporting, content reporting, prospect journey visibility and attribution of the marketing team. By using this well-proven methodology of asset allocation, streamlined campaign structure, we will share insights, success stories and the true functionality of the out of the box B2BM Analytics Dashboards like Engagement and Marketing Manager.
While a technical session, it also holds an overarching strategy that can be taken back to any team. We also discuss the roadmap order of operations companies can take for enabling all features like Engagement History, Pardot Lightning App, Business Units, and how they fit into strategy and B2BMA.This session will appeal to admins, marketers, and executives looking for a holistic view of their organization and how all pieces contribute to a return on investment.