In-depth Marketing Attribution in Salesforce

A talk by Kevin Dieny MBA
Digital Marketing Analyst, CallSource

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About this talk

Creating a marketing attribution model to prove the value and influence of marketing efforts and campaigns. A step by step journey of what it took to get there and lessons learned along the way. Actionable takeaways and valuable wisdom from my failures can be a powerful teacher and an inspiration for your next project.

What are your marketing attribution struggles?

How To Create Value From Your Call Analytics

Quick wins and high-value tips to get the most out of any form of call data flowing in and out of your company. Turn the data into insights that inform your organization about the operations and opportunities that are 'low hanging fruit.'

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