In-depth Marketing Attribution in Salesforce

A Talk by Kevin Dieny MBA
Digital Marketing Analyst, CallSource

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About this talk

Creating a marketing attribution model to prove the value and influence of marketing efforts and campaigns. A step by step journey of what it took to get there and lessons learned along the way. Actionable takeaways and valuable wisdom from my failures can be a powerful teacher and an inspiration for your next project.

What are your marketing attribution struggles?

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