Interactive Email: Don’t do it just because you can(t)

About this talk

Interactive and kinetic email are emerging from a niche known by a few geeks to a trending topic among digital marketeers. Not just because it’s cool, but also because it shows significant uplifts in performance. But most marketeers struggle how and where to start. What is feasible? Support among email clients, fallback for static clients like Outlook, potential SPAM issues are common concerns. Learn how to overcome these obstacles and how to approach your first interactive email campaign. This includes how to convince your boss or client and where useful supporting tools can be found (for example in Salesforce Marketing Cloud).